In this blog post we shall be discussing extensively on the importance of mass communication and the reasons why you should study mass communication.
WHAT IS MASS COMMUNICATION?
Mass communication is the process of creating, sending, receiving, and analyzing messages to a large audience, using verbal and written media. Its main focus is not just the why and how a message is passed, but the medium through which it passes. These media are various and include the internet, social media, digital media, print, radio, and television.
Mass communication involves so many disciplines and incorporates vital elements of related fields like strategic communications, health communications, political communications, marketing, and journalism. This diversity of mass communication allows for creativity and flexibility in selecting one’s career. With a mass communication background, one can pursue employment in related fields like marketing, journalism, entertainment, healthcare, communications consulting, broadcasting, advertising, foreign entities, government, and non-profit organizations.
How Long Does a Degree in Mass Communication Take?
Studying Mass communication is very complex and involves a variety of branches. Basically, it takes 2 to 4 years to acquire a degree in mass communication. However, for a broader option, it is better to major in a particular field like advertising, journalism, film production, public relations, and so on. This might take a longer period of time. But then, you will become a professional in that niche.
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Why Study Mass Communication?
Do you want to study mass communication or you are still contemplating on studying this great course? Here are some reasons to guide your decisions:
- Mass communication offers many career options upon graduation: Armed with your certificate in mass communication, you can choose to work in a number of fields as mentioned above. With the world relying so much on the media, you have tremendous opportunities to make a good career in this field. A degree in mass communication acquired from a solid institution can open so many doors because it can be applied in almost every mass media opportunity.
- You will gain competencies that can be applied anywhere: The skills you acquired in mass communications can be applied in any work settings. Skills like problem-solving, communication, writing, and speaking can help you to scale through any related field in mass communication.
- You don’t need any prior experience or qualifications to study mass communications: Students from any academic background like science or art have great opportunities to excel in this course. If you are scared of not doing well as a result of your high school background, fear no more, you have what it takes to do well in mass communication.
- Your understanding of the world will be expanded: Media and mass communication prepare you to understand the most complex issues of the world in areas like political, cultural, and business fields. You will also have the ability to affect millions, either by standing in front of a large crowd speaking or sitting behind a machine writing. Mass communication will help you achieve that.
- You can pursue a career in traditional communication fields: Such fields as journalism, advertising, public relations, or even broader fields like finance, healthcare, information technology, government parastatals are fields where you can pitch your tent as a mass communication graduate.
- You will learn to use effective communication tools and strategies: Using effective communication tools like video conferencing, cell phones, emails, and so on will help you to promote messages, products, and programs. With good strategies like content creation, social networking, advertisement, among others, targeted at the right audience, you will be able to reach a larger audience quickly and position yourself for a more competitive advantage.
- Mass communication is a medium for landing more paying jobs: There are abounding opportunities in ad agencies, print media, broadcasting media, visual media, and of late, the internet. You can work as an independent filmmaker, a copywriter, broadcaster, comedian, and other fields. As long as you are hardworking, there are numerous options open to you. The industry is a bright one.
- You will learn the techniques of how messages are delivered: There are different techniques of delivering messages to the masses. For example, in print media, newspapers, magazines, journals, and others are different ways to pass messages across. You will learn the nitty-gritty of these techniques and can work as an editor, reporter, or even a proofreader. You can also choose to pitch your career online and work as a social media manager, content creator, copywriter, and so on.
- If you are someone who cannot stand math, then you can choose mass communication: It does not mean that learning the basics of algebra is bad, but then, if you have a thing with math, going for mass communication won’t be a wrong choice. Similarly, if you are someone who loves talking and wants to be heard, mass communication can avail you of the opportunity to reach out to anyone in the world…and doing it professionally too.
- Mass communication helps you to connect to the masses: Your emotions would be put into action. You are already living with people and should have a good knowledge and understanding of what is happening around so as to employ your emotions effectively to affect your audience. You should be able to communicate well whether in an organized setting or to people on the street. If you employ positive emotions, you are likely to lead people without bias and bring them to one platform, irrespective of class, race, sex, and so on.